Mom. Amma. Moeder. Mae. Mere. Mutter. Madre. Aai.
Different words yet the meaning boils down to a single word: Mother.
Even though every day where you mark your presence is because of your Mother, the world celebrates the second Sunday of May every year as ‘Mother’s day’. With the influx in the trend of gifting own mothers, brands and email marketers have already started with their marketing efforts for upcoming Mother’s Day.
To help you with Mother’s day email marketing, this article shall guide you on some of the email marketing tips, subject lines as well as email examples from brands that bring in the charm of Mother’s day in their emails.
Mother’s Day Specific Email subject lines
As with other festive occasions such as Easter
Mother’s Day Email Templates
HotTopic
This Mother’s Day email by HotTopic uses an animated GIF to show the conversation between a mother and her daughter. This is followed by a feature of some of their products in a zig-zag pattern. The disclaimer in the footer could have been represented in a better way to reduce the overall email length.
American Fighter
This minimalistic email by American Fighter manages to communicate a lot with clever typography. In one glance the design does justice to both foreground email copy as well as the back. The only scope of improvement lies in the navigation menu as it is camouflaged with the white background.
DSW
This email by DSW has the human touch that makes the reader feel that this brand is actually run by humans with emotion. In addition to promotions, they have featured responses from their employees about their mothers. Additionally, by displaying their photographs, they have associated a face with the voice. They have also targetted last moment shoppers with offers on gift cards.
Pediped Footwear
No sale. No promotions. The simple wholehearted greeting is what makes this Mother’s day email by Pediped Footwear a true delight. Such kind of emails make you feel close to the brand and also increases brand visibility.
Pinhole Press
Another email where the email layout features images of real people alongside their responses. What makes this email amazing is that all images are candid images from their users and they motivate user interaction with an actionable call-to-action button at the footer.
LovePop cards
This mother’s day email by LovePop is also a brilliantly designed email. The first fold features some of their products followed by a zig-zag layout detailing each pack separately with individual call-to-action button.
Kidpik
Kidpik’s Mother’s day email is also a very minimalistic email where the animated GIF speaks volume about their email as well as their industry. What makes this email special is that the featured images are from their customers and such activities increase user engagement heavily.
Daily Harvest
This email by Daily Harvest shines thanks to the brilliant email copy. At first glance, the email resembles a plain text email that is wishing the customers. As you read further, you observe how seamlessly the conversation changes to how Daily Harvest is a part of your daily routine. The copy ends with a paragraph about their latest product that is not like anything else (generates exclusivity).
In case you are looking for some pre-made email template, check out the following two.
Mother’s Day Email Marketing Tips
Wrapping Up
Whether you are a small business owner or an email marketer representing a brand, tapping into the emotional quotient of your customers can make them feel connected you. Sending a mother’s day greeting can be the small gesture that makes them feel so. Need a hand in creating your Mother’s Day email marketing campaign? Talk to us at [email protected].
