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Create Unbeatable Call to Actions: Tips & Tricks for successful Email Marketing Campaigns

Every email ever sent is with the sole purpose of triggering sales. Be it a donation email, a service offer email, or a product display email, each of them competes to get an action! This is the reason why email call to action (CTA) is so very important. Appealing, unique, and intriguing CTA buttons in your email copies are hearts to your marketing campaigns. Being basic with a pinch of Bold is all you need to come up with email call to action designs that help in increasing the conversion rate.

The key point while drafting an email call to action copy is to keep it personalized and perfectly intended to the goal. You can also use behavioral marketing elements such as past purchase history, browsing pattern and more to make the CTA button and the entire email copy more targeted. Personalization is the key element, while for other email call to action tips and tricks, hop on our article journey. And do not forget, we are offering a few influential, real email call to action examples in-store too!

Email Call to action tips and tricks for email marketing campaigns

Email Call To Action Tip #1

The Button Text and Visuals
Be playful while you craft a CTA button in your email copy! Your subscribers are entertaining more than 100 other emails alongside yours, thus being creative is the only way out. Each word in email copy is vital, but an out-of-the-box call to action will draw the attention which may lead to action. Lookout for the visual cues with great and catchy color combinations, font, graphics, and overall template.

Moreover, give a pass to common CTAs such as Sign up, Read more, Click here or Browse more. Think as a subscriber and write things that can make you click that button. Compelling copies are recognized everywhere!

Example – Take a look at litmus.com’s email newsletter where they’ve put multiple CTAs with varies intent and button text. They’re on-point with whatever they’re offering and haven’t used a single call to action that’s common or repetitive. Litmus has put all its offerings in a single email campaign yet wins the show with catchy graphics and unique CTAs. Take a look…

Email Call To Action Trick #1

Link Images To Landing Pages
The images you use in email copies play an important part! People are more likely to click on the images than any text. This being the reason, it is important to provide a redirection link attached to your email images. Later on, when the landing page opens up, make sure you use CTAs that encourage them to take action. Creativity wins here too! Implement text which is hard to resist. Free, explore, etc. words encourage users to click.

Example – Below is a landing page example by Huemor which has a very eye-catchy appeal to its text and graphics. They’ve played with human emotion where people are triggered to do what is asked not to. The CTA is placed at the phrase ‘Launch’ with a small undertext ‘Do not press’. Now be honest and decide what you would have done if this was encountered by you. Take a look…

Email Call To Action Tip #2

Make the Email Call to Action Interactive and Add Directing Cues
Whenever you put CTA in your email copy, keep in mind using words and sentences that directly talk to the users. Place the phrases as if you’re conversing with them. Apart from this, use arrows or direction that indicates clicking on CTAs. Successful email marketing campaigns are made of Open Rates, Click-through Rates (CTRs), and Conversion Rates (CRs), and CTA plays a great part here. You can add FOMO (fear of missing out) and sense of urgency CTAs that implies taking action within a stipulated time.

Example – Take a look at Rawpixel – a stock image platform’s email template where they are directly talking to users to take action.

Email Call To Action Trick #2

Preview Text CTA
One should always keep in mind that email copies have the shortest attention span from the users! People check their inboxes quite often but they do not always open each mail. This is the reason why brands struggle to get the desired open rates. The catch here is to utilize the preview text area! Email marketing campaigns should invest their time in writing enticing subject lines, preheader texts, and CTAs – this is undeniable. But, an important trick to get your subscribers to open your emails is putting a Preview Text! Yes, you can have different preview text, preheader text, subject line, and email body text. Make the most out of ‘This’ area in your emails and put up a CTA that encourage the users to open your copy.

Example – Take a look at below two images of the footwear brand Crocs. One has the preview text CTA to it and the other one is the received email template.


Final Tip And Trick For Email CTA

Email call to action buttons are major attractions and should get all eyes! Place it at the most prominent places in your email copy to get the clicks. Another important aspect of marketing emails is their signature. CTAs in email signatures are strong conversion measures! Putting up any extra links such as social sharing and follow buttons, webinar signup form, store details, eBooks, etc. should be kept here for a brief notice. This helps to improve the traffic to your other channels. You can design separate landing pages for these with your primary domain to get the link juice too. If you’re looking for designing specific landing pages, QeRetail can help you with the same!

Example – Following is an email template from Disney, which is a great example of how one should optimize their email signature. They’ve provided store locator, social follow buttons, and more at the end of their email.

Over To You

Email marketing campaigns are essential for conversions, and people love receiving interesting email copies from their preferred brands. Provided, your email should be mobile-friendly because a significant rise in mobile email users is noticed the last year. And, iPhone is on #1 with 28% of email client market share. Catchy email call to action is the heart and soul, thus above mentioned email CTA tips and tricks should guide you for your next email marketing campaign.
If you want to audit your email template for better deliverability and test it, go to QeInbox’s website. We offer many other email marketing campaign services too!

[Free Templates] Easter Email Subject Lines & Other Email Marketing Tips

Easter is a religious holiday, generally associated with the Easter eggs and Easter bunny, but that doesn’t mean people pass up the opportunity for some Easter Shopping. As per research by the National Retail Foundation in 2018, Americans were predicted to spend $18.2bn as Easter Shopping and top planned purchases would be candy, food, gifts, clothing and greeting cards.

(Image Source: National Retail Foundation)

So, while Easter may not be an as profitable holiday like Christmas or Halloween, email marketers should leave no stones unturned when it comes to Easter sale promotions.

This article shall cover multiple email marketing tips as well as subject lines from brands that nailed the Easter feeling in their emails.

Smash Your Marketing with These 12 Easter Subject Lines

Subject lines combined with the preheader lines are the first interaction between your email and your subscribers. Start the conversation and pique their attention with the subject line and you get them curious enough to open the email which means an increase in the open rates. Following are some of the interesting Easter email subject lines we found from brands:

  • 🐰 Hippity Hoppity. . . we just don’t stoppity! Easter 🐶 🐱 Shirts are here! – Toomey Graphics
  • 🐰 PERSONALISATION for EVERY-BUNNY 🐰 – Cotton On!
  • Celebrate Easter with the Avengers, My Little Pony, & MORE! – Hollar
  • You must make this Easter cake… – King Arthur Flour
  • Don’t miss out on our eggciting Easter gifts! – Disney Store
  • Free Shipping + $10 Off = An EGG-celent Deal! – Oriental Trading Company
  • Extraordinary NEW Easter Eggs! 🐰 – Fortnum & Mason
  • Hop to it, Karen Didion’s “Egg-cellent” Easter Designs are Almost Sold out! – Wooden Duck Shoppe
  • Load Up Your Easter Basket! 🐰 – Annie Selke
  • 🐰🎁 We do Gift Baskets like nobunny’s business. – Purdys Chocolatier
  • Find the Hidden Easter Egg & SAVE 19%! – Jelly Belly
  • 🐣 Eggstra, eggstra: Easter now 50% off! – OshKosh B’gosh

As you can see, most brands used humor or wordplay to create relevance to the occasion and also heavily used emojis that are associated with the Easter theme.

Easter Email Marketing – Free Email Templates

Next in the line is the email template that your subscribers interact with. Having an Easter-themed template would be helpful since sometimes, how you present something is as important as what you present. Having images matching the Easter theme or including elements associated with Easter, your subscriber gets a delightful experience as well as conveys the message effortlessly.

In the example below by Crate & Barrel, they featured an animated GIF containing their Easter themed products. So, followed by reading the subject line, when the subscriber opens the email, they are greeted by the GIF that conveys the message regarding the sale of Easter themed products.

Want to send an Easter based email but looking for a template? We got your back with two customizable responsive emails that you can use for your upcoming Easter email campaigns

Download

Download

Easter Email Marketing Best Practices and Tips

Bring a visual Impact: As we stated earlier, the visuals communicate the message well and faster.

Out-of-box offers: Emails are all about bringing in the sales. Once you entice them with visuals it is time to allure them with a lucrative offer or discounts.

FOMO inducing email copy: Easter being a long weekend for most businesses, you need to communicate to your subscribers of avoiding last minute shopping by creating urgency in the email copy itself.
Additionally, for the last minute shoppers, you can induce the Fear Of Missing Out by including a countdown clock in the email design.

Timing: For the aforementioned need to create urgency is only applicable when you send the email at the correct time. Timing is utmost important as most email marketers send promotional emails from a month before the actual event. Also, for B2B retailers, sending a reminder email on Thursday afternoon or Wednesday evening is crucial owing to people going for holiday weekend from Friday.

Personalized email copy: Personalization is email’s ace in hand tactic. When you include a personalized reference in your email copy, it transforms from a regular Easter email to a personalized conversation for the subscriber and your brand.
In the example below by Curries Online, the personalization may be restricted to the addressing by First Name yet, it brings out a personal touch.

(Image Source: Enchant Agency)

Industry-wise Easter campaign ideas

  • Fashion and Shoes: Easter is an optimum time for brands to introduce their spring collection. Send an email with images of your latest collections.
  • Cosmetics: Showcase your range of cosmetics products or trends for the current year.
  • Florists and Delivery Services: Easter brings with the onset of spring. Florists, flower delivery services, etc. can showcase floral arrangements with seasonal flowers or offer special offers for Easter.
  • Home Decor: Educate your customers about different ways to decorate their homes for Easter and products they can use in their homes.
  • Restaurants: Restaurants have a plethora of offers for Easter ranging from Easter brunch to customized Easter menu. Provide early bird offers and sneak-peek preview of your offerings in your newsletter.
  • Travel and Hospitality: Most people tend to take a weeklong holiday during Easter. Send out location-specific holiday deals for in-demand locations.
  • Toys & Candy Sellers: Easter is synonymous with Easter eggs and chocolate rabbits. Provide your best offers and ‘sweeten’ the deal with early bird discounts!

Wrapping Up

The best time to get started with your Easter email campaign?
→ Now!!

The best way to get started with your Easter email campaign?

→ Download the email templates and craft innovative subject lines to increase open rates

The best way to get good ROI on your Easter email campaign?
→ Talk to us for efficient campaign management and other email marketing services.

Proven Tactics To Help You Reduce Email Unsubscribe Rates

A business is like a flowering plant. To keep it blooming and growing, you need to ‘fertilize’ it with relevant leads and provide enough visibility. The relevant lead becomes a part of the correct audience for your brand and converts with your products/services while you, as a marketer, build a lasting relationship with your customers. Ideally, those subscribed to your emails are an indication that they are interested to receive emails updating them about your products /services that can solve the problem they currently are facing. Yet, some may choose to no longer remain a part of your mailing list and hence unsubscribe. While unsubscribes are inevitable and an integral part of an email campaign, you need to reduce it as much as possible as it hampers your brand reputation.
This article shall highlight the common reasons behind unsubscribes, why unsubscribes are important, how to reduce the unsubscribes, best practices to follow while creating an email template.

Common Reasons behind Unsubscribes

Anyone who subscribes to a mailing list does so in exchange for value addition in some form. It can be knowledge, information, free trial or even good user experience. When your subscribers stop seeing the value addition in your emails, they would prefer to unsubscribe. The common reasons for unsubscribes are:

  • Broken email layout or non-responsive emails
  • Too many emails or high sending frequency
  • Broken Links in email
  • Irrelevant content owing to improper segmentation
  • Misleading email copy or subject line
  • Improper or lack of personalization
  • Emailing without permission
  • Change of preferences

As per research by MarketingSherpa in 2017, revealed that too many emails and irrelevant content are two main reasons for unsubscribes.

(Source: MarketingSherpa)

Why Unsubscribes are important

You may argue that if unsubscribes affect your sender reputation, you should not allow your subscribers to unsubscribe but it is important to provide an option to unsubscribe. Here’s why.

You cannot stop those who have made their mind to no longer be a part of your emailing list. If you don’t provide an unsubscribe link in your emails, the subscriber shall use their power of flagging your emails as SPAM in order to stop them from receiving any emails from you. While unsubscribe stops the subscriber from receiving your email, flagging the email as SPAM prevents others from receiving your emails. This is, in the long run, is damaging to the sender reputation as emails marked as SPAM are not even delivered to the existing subscribers as well as those who freshly joined your mailing list.

Additionally, by allowing your disinterested email subscribers to unsubscribe, you ensure that your emails are only sent to those who are genuinely interested in receiving your emails. This not only keeps qualified contacts in your list, but you also save money to an extent. Most ESPs and CRMs charge you based on your mailing list strength.

One more reason for having an unsubscribe link in your emails is that combined with a preference center, the subscriber can choose why they wish to unsubscribe and this will help you create better content that eliminates the reason.

How to reduce unsubscribes?

1 Adopt permission-based email marketing

Always get permission before you send an email to your subscribers. The recent implementation of GDPR for countries in the European Union and spamming policies of other countries also dictates that you need to take explicit permission from your subscribers before you can send them promotional marketing emails. One of the optimal way to conduct permission-based email marketing is going for double opt-ins when someone subscribes.

This way, your subscriber has to click a link they receive in their email to validate their email address as well as give approval for receiving promotional emails. While double opt-in involves an extra click, it guarantees qualified subscribers who have better chances of converting.

2 Fine tune your list segmentation

List segmentation is a boon for email marketers as you can categorize different subscribers based on common choices or preferences and send them emails based on what they expect from your emails. When you include more segmentation conditions, you can fine-tune the message better and improve relevance for your subscribers. When you map the content to the subscriber’s journey through different stages of your sales funnel, you can include personalization tags based on the previous interactions and online behavior.

3 Set an expectation by sticking to a marketing calendar

Ideally, Tuesday observes a peak in the open rates of email but your subscribers are subscribed to not just your brand and if they get flooded with emails as soon as they open their inbox, they may cherry pick certain emails and just glance through rest. Be a part of the cherry-picked emails of your subscribers by setting an expectation. Sticking to a marketing calendar and sending emails at a fixed time generates a curiosity around your emails and this way your subscribers shall receive the email exactly when they expect it.
Additionally, convey what they can expect from your emails by hinting it in the subject line and pre-header text.

4 Responsive or Bust!

First mobile phone to support emails was released in 1999 by BlackBerry. By early 2004, major mobile handsets started supporting emails and this kickstarted a revolution for responsive emails that would render well in devices of different dimensions and sizes. If your emails are not optimized for mobile devices, your subscribers may face inconvenience and end up unsubscribing.
In the email below by Google, the left version is the responsive email whereas the right is a manipulated version where the layout is broken owing to wrong coding practices. As you can see there is difficulty posed in reading the headline, the CTA button looks weird, the images are misaligned and this will discourage the subscriber from reading ahead.

Google’s responsive email

Google’s non-responsive version

5 Personalized and relevant email content

As we stated earlier, sending irrelevant content is also the best way to lose subscribers. Farm valuable information about your subscribers to better customize the email copy for them. Offer them a chance to update their online profile when you send them a welcome email. This will help you collect demographic information that you can better utilize. Moreover, by using a CRM you can process big data about your subscribers to understand their online behavior, previous interactions with your brand as well as their purchase history. 74% of marketers say targeted personalization increases customer engagement. Additionally, who wouldn’t want to open an email with a subject line that screams their name.

6 Proofread your email copy – Twice!

Your email copy is what represents your email and you need to ensure that it is free of any copywriting faux-pas. Most common copywriting mistakes observed in email copies are:

  • Incorrect Spellings
  • Improper Grammar
  • Improper Formatting
  • Inconsistent Typography
  • Wrong tone
  • Wrong merge tag format that displays the tag name instead of the subscriber’s Full Name in the example below

So always proofread your email copy at least twice before you send the email and preferably sent a test email to self.

7 Ask for reason

As we stated earlier, by asking for a reason for unsubscribing, your subscribers are voicing their opinion and this will greatly help you improve your email content to suit what your subscribers expect. Additionally, keeping a link for the subscribers to change their preferences or sending frequency of your emails, you are sending emails at a pace that matches your subscriber’s preferences.

Best Practices to follow from Unsubscribe Point of view

  • Welcome and Transactional emails are types of emails that are a consequence of some action taken by the subscriber and need not have unsubscribe link. Rest of your emails should
  • Your unsubscription process should be as smooth as possible and any unsubscribe request should be immediately amended. As per CAN-SPAM act, any unsubscribe request should be handled within 10 business days
  • Always present a physical address in the footer along with contact number for easy reaching out in case of any queries.
  • Provide option to remain connected using other marketing channels.
  • For a feedback form, provide a drop-down menu for choosing answers and a text box for collecting any specific feedback.
  • Remove the subscriber from any and all marketing automation to avoid sending any email even after unsubscribing.

Final Thoughts

At the end of the day, you cannot retain all your subscribers but by following above mentioned tips and suggestions you can ensure that your unsubscribe rates remain well under 0.01%. Observe a spike in the unsubscribes but cannot figure out the reason? Drop a mail at and avail our campaign management services for better performance of your campaigns.

Actionable Email Marketing Tips for Healthcare Industries

In this digital world, as more and more people are connecting with brands from multiple platforms, being in front of your prospects at the right time with the right communication becomes important in order to be recognized. Thankfully, emails are the perfect communication in such situations as you have the power of personalization and the ability to reach the inbox of your subscribers.
In case you wondering how email marketing comes into the picture for the Healthcare industry, there were 3.2 billion email users in 2018 which is predicted to explode to 4.2 billion by end of 2022. Additionally, as per the Consumer Adoption and Usage Study by Adestra in 2017, 83.8% of respondents of multiple age range preferred to access personal emails on mobile devices.

Smartphone User Behavior

Additionally, an average of 72.4% of the respondent preferred emails to be the channel of receiving communication from a business.

Preferred Channel for Communications

(Source: Adestra Consumer Adoption and Usage Study 2017)

So, if you have not adopted email marketing as a part of your marketing strategy, you may be missing out on a huge opportunity to build relations with your patients.
This article will talk about different tips such as list building methods, list classification and segmentation, type of emails to send and many more.

1 Building your email list

Building your list is crucial for any industry as without having the email address of your prospects, who would you send your emails? Lead generation in case of Healthcare Industry is tricky compared to other industries as it is about being present at the right moment.
Your prospects are not going to go through your website when they search for possible options. So, your best bet for you to generate your email list is by asking your customers to share their email address when they visit physically or make a purchase online. People are reluctant to give up their email address unless the value addition they receive counteracts the fear.
One of the best ways for collecting email address is to offer the subscription to email newsletters that keep them up-to-date with the latest news of the industry as well as your brand.
As seen in the example below, Virtual Medical Centre, they have specified what the subscriber stands to gain when they subscribe to the newsletter.

VMC Signup page

Another way to generates leads is by incentivizing the subscription by offering motivation such as offering a discount, a free consultation, additional treatments for less, etc.

2 Types of emails

While other industries have a series of emails that are sent to their subscribers, you have similar opportunities in case of healthcare emails. A huge of chunk of emails sent are notification emails for your patients such as appointment status, prescription refills, order confirmation, etc. Some of the common emails that you need to send are:

A) Welcome Email

An email to subscribers that acts as a notification of their subscription as well as welcomes them to the brand family.

Zesty Welcome Email

(Image source: What Gav Can Do)

B) Email Newsletter

A periodic email that acts as a digest of the updates in the industry. The goal of the email is to keep your subscribers engaged while imparting information about your brand and how your services/products can be the solution to their problems. Additionally, you can increase the brand visibility by sending newsletter carrying helpful articles that your subscribers can share with their peers.

Email Newsletter
C) Referral Emails

Another source of gaining referral audience is by directly asking your subscribers to refer your business amongst their peers. The advantages of referral emails are that you are acknowledging the loyalty of your subscribers and you are leveraging the power of word of mouth.

Everywell
D) Transactional Emails

Emails that are transactional in nature i.e. as a notification associated with a purchase or transaction are an important email that you need to send to your patients. It can be emails that we mentioned earlier such as appointment status, prescription refills, order confirmation, payment receipt, etc.

Order Refill Email
Kendell Evaluation Reminder Email

3 List Segment based on subscribers’ demographic or interests

As we stated at the beginning of the article, emails have the power of personalization but it involves segmenting your email list based on their preferences. This ensures that your subscribers are not receiving any email that they are not at all interested. One of the basic yet effective way to segment your email list is segmentation on the basis of demographics such as Age range, Gender, Location, and Prescription etc.

4 Pique the interest level with the Subject line

The subject line is the first stage of interaction with your subscribers. Subject line effectiveness determines whether the email would be opened or not. If you manage to convey what the email message contains, your subscriber can open the email after they make the judgment if the email is relevant to them or not.

5 Have a recognizable FROM name

People tend to open emails from senders who they recognize. This is important in case of healthcare emails that you feature a recognizable FROM name in order to increase email opens. People expect emails from actual people and not from a brand name.

6 Responsive emails or bust

As more and more people are checking emails on devices of different dimensions, it is important for your emails to be responsive i.e. rendered properly irrespective of screen size. Moreover, since the emails may contain sensitive patient information, it is important that the email is rendered properly and don’t miscommunicate.

7 A/B test your email content to suit your subscriber preferences

No two people may have similar tastes or preferences so it is important to test your email message periodically to understand what works and what doesn’t work with your subscribers.

8 Follow an email sending schedule

Instead of sending your emails when you wish to, send them when your subscribers expect it. This way the subscribers are more willing to open your emails and as well as this sets expectations amongst your subscribers. Also setting an email sending schedule ensures that you don’t overwhelm your subscribers with too many emails. Ideally sending a weekly or biweekly newsletter and timely promotional emails.
Moreover, you can refer the following chart to send emails specific to certain occasions.

Constant Contact Email Schedule

(Image Source: Constant Contact)

9 Periodically analyze your email metrics

By keeping an eye on the open rates as well as the click rates, you can make an estimation about the performance of your email campaigns. Additionally, by attempting to lower your unsubscribe rates, you can make a rough estimation of the effectiveness of your email messaging. We, at QeInbox, provide email testing service which can help you check your email deliverability status upfront. Explore the email delivery test tool for free today!

10 Some ideas for future email campaigns

  • Announce a patient referral incentive to reach new patients
  • Organize local seminars or webinars and promote registrations
  • Include a patient loyalty program
  • Upsell or cross-sell your existing services

Restaurant Email Marketing – A Guide That Delivers Results

The marketing madness is like wildfire; once it starts spreading, it knows no boundaries! And being a restaurateur or handling a food business’s marketing channels, your prime focus would be to identify the best suitable marketing platform that can drive sales. Email marketing, being the most result oriented arena of all time, come bearing fruits! A Get Response’s study derived that the restaurants & food industry collectively get on average 37.40% and 5.02% open and click-through rates respectively on the emails sent. That’s huge right? So, if not already, it’s high time you start optimizing your restaurant email marketing campaigns for good!

The foremost step here would be getting an ESP or EMS!

Email Service Providers (ESPs) or Email Marketing Softwares (EMSs) work like a charm when it comes to marketing campaigns! So, before getting started with the restaurant email marketing, get yourself this! Read why…

  • These software and service providers come with inbuilt GDPR and CAN-SPAM guidelines compliance. Which means they’ll help your email campaigns to become spam-proof.
  • There are testing tools at your disposal, and you can test your emails before sending, for better ROI.
  • ESPs and EMSs are best for automated emails. AI and machine learning available in them will help you segment your email list for different campaign types. Sending welcome emails and birthday greetings can become a child’s play with automated restaurant marketing campaigns.
  • The analytics will come handy when tracking the activity of your sent emails. You can learn about the CTRs, Open-rates, Click-to-open rates and more.

Mobile Integration is MUST!

Google’s Mobile-first indexing algorithm was an alarming update for the marketers to drive their campaigns into this direction. Be it your company website, offer landing page or a weekly email newsletter, mobile integration is a MUST to drive conversions.
Getting back at restaurant email marketing, as Redicati Group predicted, worldwide mobile email users hit the number 2.2 billion in 2018! So, regardless of how creative your email template designs are or no matter how catchy content you have written, if your email won’t open well in the users’ mobile phones, it will be of no use. That is why designing mobile compliant email template is something that should be there in your prime focus.
Moreover, keep in mind the different resolutions of various mobile phones, because the email which will open in an iPhone will be different from that of an Android device. And just so you know, iPhones are the most common mobile device used to open emails for the first time, and
90% of all mobile opens occur on an apple device. Take a brief look at the mobile responsive email template below!


Download This Template

Now that the two major food email marketing trends are revealed, let’s move on to something that can help you drive your campaigns in a creative manner. Yes, we’re going to disclose a few of the campaigns that you can run for your restaurant email marketing. Brace up…

The Welcoming On-board

Welcome emails get the most attention and this doesn’t change for the food and restaurant industry! If you only send one thing, make it a welcome message. Why? Because Get Response’s latest email benchmark report shows the average open rate of a welcome email to be over 84%! And the average click-through rate of the same is around 26%. This indicates more than eight out of 10 people will open your welcome email. And one in four will click through to your site.

The Tender Eye Treats

Visuals get the most credit because, before anything, things have to be pleasing to your eyes! Sending tender images of your most billable menu items will draw more consumers to try it. When planning an email marketing strategies for your restaurant, count on sending templates with juicy food images. Your emails should look good enough to eat, and that’s the key!

Celebrate Customers’ Special Days Like They’re Yours

Like old sayings, this one’s gold too! Celebrating your customer’s birthday and anniversary add a personal touch to the marketing. Sending discounts and offers specially designed for their birthdays may intrigue them to visit your site. Send such emails a week before the actual date to let them plan to celebrate at your place or order food from your outlets with the discounts you offer.

‘Important’ Day of the Week

This email marketing technique is not just for the restaurateurs. Cadence makes an impact and that’s universal for all the industries. Decide a day or two of the week and send your email newsletters or templates on those days. Mix it up with a theme like ‘Moody Food Mondays’ or ‘Savoury Saturdays’ to send in something that’s around the theme. Be it an offer, or a food fact or an introduction of a new menu item, recurring email sent at the same time each week surely makes an impact!

Bank on LTOs and Flash Offers

The Limited Time Offers (LTOs) and Flash Sale offered by the restaurants majorly increase the footfall. Sending such deals through emails with a catchy subject line and preheader will tempt the readers enough to open the email and take the offer. A study by RetailMeNot found that 9 in 10 restaurant goers have used an online restaurant coupon in the last 3 months. And higher income individuals are the most likely to cash in on the coupons.


Download This Template

Final Word

Emails showcasing various food offers and tempting pictures are something that people love to receive. Thus, restaurant email marketing is a creative task involving pleasing aesthetics about the food items and restaurant interiors. You can always bank on your menu items for the campaigns and also run privileged food email marketing trends where you could organize ‘Ask the Chef’ – like sessions. These campaign ideas will spice up things for your readers, so start sending!

Email Marketing Best Practices – A Guide to Drive Successful Campaigns in 2019

Millennials’ contribution to the economy needs no introduction! Needless to say, the marketing campaigns majorly revolve around targeting this age group. This always Busy generation gets distracted easy, and to grab their eyeballs for a longer span, you must offer things that are fresh. In this era of abundance, it is surprising to have Emails as 58% of millennials’ preferred communication channel. Looking at the number, it is high time that brands shift their attention on some actionable email marketing best practices to seize the show!

When forming an email marketing strategy, following the GDPR guidelines and drafting an effective subject line rules prevail since ages! But what more? What else could be kept in key focus to drive the desired results? Rest assured, as we’ve compiled twelve considered email marketing best practices that can help you run fruitful email marketing campaigns in 2019.

The Eye-catchy Email Copy

Drafting an eye-catchy email body copy is a no-brainer! But it was crucial to put it as our first best practice of email marketing in 2019. Email copywriting is an art that demands efforts, but keeping a few key points in mind makes it easy to come up with copies that convert! Email Marketing in
the era of 8-Second Attention Span is a task. Meaning? People nowadays don’t read the entire email copy in the first go, they just SCAN. It is pivotal to write a copy that can give the gist and grab the attention within those 8 seconds of scanning.
Creating irrelevant content or buying the subscriber’s list triggers the spam filters to land your emails in spam. Spam-proofing the emails is yet another vital measure of an effective email marketing strategy.
Pro tip: Adding a clear unsubscribe link and putting a physical address into your email copy makes it authentic and trustworthy.

The Template Design

Pleasing visuals is yet another no-brainer! The arrangement of the images, the text-to-image ratio maintenance, and clear CTAs are three major email template design fundamentals. The choice of fonts, colors, and graphics decide whether the appeal is correct or not. The bold narratives you use in your templates must say enough about the entire text because there will be many who’ll just focus on the bold sentences. Also make your CTA a bright, beautiful button that’s easy to find and click – otherwise you’re making people search for it, which is again a major turn-off.
Pro tip: Send the designed and drafted email first to yourself and then check for any errors, visual impact, and mobile-friendliness!

Landing Pages

As Hubspot has derived, More landing pages mean more conversions! Creating separate landing pages for your key marketing campaigns will give you a competitive edge. When you design a particular landing page for your email marketing campaign, people will land on them by clicking the CTA. Here, they will find all the relevant information regarding the deal or subject they’re looking for. Less navigation, clear information, and utilization of time will help them make a purchase decision easier. As creating separate landing pages bear these many advantages, it is suggested that brands design them for key campaigns.

The ‘FROM’ Name

The sender reputation here not only helps in getting past the ISPs, but it also helps in CTRs! You should consider personalizing the ‘sender’ or ‘from name’ to get better chances at your emails getting open. Having a company name or ‘No Reply’ senders, turn-off the users and they neglect such emails. Litmus had conducted a study about ‘what’s the first thing you look at when deciding whether to open an email?’, which shows how important the sender name is. Take a look…

Including the ALT Text

Yes, you read that right! ALT Texts are not only helping the bots to read the images that are available on the website. They help the users in identifying the email text as well. When the HTML doesn’t render properly in a user’s device, the email graphic will just lie there with broken images showing nothing. Here, the ALT Texts work as a wonder! They help readers in identifying what is there in the email and what they’re clicking on in spite of the images being broken.

Closing The Curtains

Email marketing best practices are those salient functions that help the effectiveness of the campaigns. The above-mentioned list will help you reach out to your audience through email marketing campaigns that will create an impact. Follow these practices to gain fruitful outcomes in your 2019’s email marketing campaigns. Happy mailing!

How Facebook Can Help You Grow Your Email List

The ‘Facebook for marketing’ concept needs no introduction! Now more than ever, marketers are considering Facebook as a strong tool to reach out to meaningful audiences. With 2.23 billion monthly active users as of the second quarter of 2018, FB outshines social media usage. With this being said, the question arises whether or not Facebook can help small and medium scale businesses in growing their email subscribers list? A straight answer to the question is YES!

Facebook offers numerous features which can be utilized in generating website footfall as well as email subscriptions. An unmissable FB feature of a kind is Facebook Business Pages! As exclaimed by the Facebook COO Sheryl Sandberg, “SMBs (small and mid-scale businesses) are very core to our business and with over 80 million SMB Pages that are using Facebook on a monthly basis, we know they’re core to theirs.” Presenting a guide that shows distinct ways of using Facebook to grow your email list. Read on…

Gated Content Sharing

Gated content is an amazing way to attract visitors to your website! We’ve always seen posts that offer a gist or excerpt of an article or blog, and only when you enter your email address, they’ll give you full access to the entire content. This often happens when you’re sharing essential tips, guides, statistics, or some informative content. Posting such stories, posts, images, and videos keep your audiences curious about what’s in there, and there are higher chances they’ll give their email for the full content access.
The catch here is when you upload such posts on your FB Page or account, the extract provided should be catchy enough that converts. You should be knowing what to reveal and what not to show. There might be users who’ll end up leaving your post unattended, but the ones who are interested will come through! Moreover, the users who left the post without entering the email can become your retargeting audience for similar content. Either way, the trick is helpful!

Pin Lead Post with Opt-in Link

Facebook has yet another amazing feature to Pin the post or content that’s essential for your business. The pinned posts always stay at the top of your Facebook Page and groups. The content that’s legitimate, and you want every visitor of yours to see it should be pinned atop. While you add all the informative content in this post, DO NOT miss out on adding an opt-in link to it which can take the readers to your email subscription page. You can separately create a landing page for Facebook users who can subscribe to your mail list from there. There are higher chances of people converting through such landing pages.

Opt-in Link in Description

Descriptions are must when you’re setting your business profile, business page, website or even a Facebook group for that matter! This is your little space where the keywords flow your way and you can optimize your content the way you want. People who are coming to your Facebook profiles and pages read the descriptions, and if the text grabs their attention enough, it is most likely that they follow you! Make sure you put up an email subscription sign-up link in your description to make them aware about your website.

Call To Action Button on Facebook Page

Facebook Pages are entirely designed to promote a brand and increase engagement. This being the reason, Facebook pages have an option to integrate Sign-up Buttons in their header row. This feature lets you select a ‘Call-to-action button’ which can redirect the visitors to your Email Sign Up page. You could make the most out of this feature as people following your Facebook page are your trusted subscribers and will happily sign-up for your regular updates. FB provides multiple button options to choose from.

Like our Facebook Page image is showing, the right-most corner has a ‘Send message’ button popping in blue. You can customize this button to put-up a sign-up form which can drive you more email subscribers. Utilize this space from your Facebook business page to increase your email subscriber list. This one is the easiest, convenient, and free way to reach out to the users!

Newsletters and Downloadable Content

On average, brands across the world are seen posting 8 times a day! That’s huge right? This shows the power of content floating, stand alone on facebook. Be it an image, a fact, a social message, an article or a video, people like to read, listen, and be updated! Users always welcome content from their preferred brands and newsletters, informative reads, and other downloadable contents get noticed well. If you’re able to provide such things, audiences will happily share their emails to get them. This one here is another way to increase the email subscribers list.

FB Groups

Facebook groups bring a higher engagement rate! Why? Because the platform is built solely with the people who are genuinely interested in whatever activity the group is undertaking. As per a Hootsiut Facebook statistic blog, 200 million people are members of varied meaningful Facebook groups. There are already 1 billion Group members, but ‘meaningful’ Groups are communities that become a key part of a user’s experience. Now that Facebook’s algorithm prioritizes meaningful interactions between friends, family, and communities (over brands, for instance), Groups are an opportunity to gather like-minded individuals together. You can create your brand’s open FB group and have discussions, content sharing, idea generating and other client interaction including increasing the email subscriber list.

Social Cause

Social Cause on Social media is yet another powerful public engagement factor! You can take up a social cause and fight it with the help of your fellow followers. People are more likely to respond to things when there’s an emotional angle attracted to it. By doing so, you can do your bit for the society along with gaining yourself a handful of empathetic subscribers. To become a part of something meaningful, people never hesitate to share their email addresses. It is a great way to gather people, do good to society, and gain a trusted list of subscribers.

8 Carry Out Contests

Social media contents can gain you popularity like no other. With the help of an influencer or by direct posting, you can attempt to reach out as many accounts as you can. If you’re already using the Facebook Pixel tracking, then it will be an added advantage to retarget the already visited users. Contests are a hit due to its incentives and people might just end up taking part and then leave, but it gets you plenty of email subscriptions and website footfall. Facebook is a preferred online platform where announcements of such contests can come with a huge amount of participation.

Final Word

Facebook is the most potential platform to direct the footfall on your website. With the right trick, your business can increase email subscribers without spending a penny. However, the paid Facebook Ads, i.e. the Lead Ads are most effective when it comes to targeting the right set of audience for sign-ups. When you’re in your establishment stage, consider implementing any or many of the above-mentioned tips to increase your email list from Facebook.

 

Are Your Emails Landing in Spam? Spam-proof Your Email With These Pro Tips – Part 2

An effective email marketing campaign comprises of so many factors than just a great email template design or a catchy subject line. Not to mention the aforementioned two carries the salient amount of essentiality; a considered good email copy will only come bearing fruits when it’ll land in the user inbox first!

For those of you who’re new to the post, refer the first part of ‘Are Your Emails Landing in Spam? Spam-proof Your Email With These Pro Tips’ for a continuity. As the art of email spam-proofing needs in-depth knowledge and efforts, it wasn’t supposed to be a short read. There’s always more to it! So here we are with the second and final chapter of this giant pool. Read on…

CAN-SPAM and GDPR Guidelines

This one’s pretty much self-explanatory! The last thing you would want to do to your email marketing campaign is to get disbarred for not following the consumer privacy policies formed by CAN-SPAM and GDPR. With more and more spamming spree taking place, the rules have to tighten up. Be very sure on putting the Unsubscribe link in each of your sent emails. The easy and immediate unsubscribing actions are always appreciated by the spam filters. On the other hand, your unsubscription ratio might get high, but the readers who actually want your emails will stay and it’ll ultimately help you get a clean safe sender email list as discussed in the first part.

The Text-to-image Ratio

Creative visuals sure make an impact but unlike people, span-filters like to read the text more to get the context right. However, the criteria differ from ISPs to ISPs, the balance of graphics and text should be impactful enough to make a count. HTML email templates, in general, is a giant visual for most of the email programs and as we know, automatic download of the images are restricted by majority of them. Even in the eyes of readers, images take longer to load and when they’re out of patience, they might end up marking your email as spam.
But we understand that what catches the eyes, reaches the heart! So, if you wish to put an image in all your email campaigns, it’s fine, but make sure to put text to the footer area like your unsubscribe link, physical address, and list of permission reminders to help balance out the text-to-image ratio. As suggested by MailChimp, the text-to-image ration should be 80:20, i.e. 80 percent of the text and 20% graphics.

Sub Accounts for Different Email Needs

Keeping your transactional, marketing and automated emails from different accounts is a considered email marketing good practice. Sending everything from a single account will create a bad impression in readers’ eyes. Take up an eCommerce store for an instance, when consumers order something online, you need to send confirmation, shipping and expected delivery emails, i.e. Transactional emails. On the other hand, you would also send them emails for the special offers and sale, i.e Marketing emails and some festive greeting email, i.e. Automated emails. Now, when you have to send diverse types of emails, you shouldn’t send them all from a single account being info@XYZ or noreply@XYZ. Spam filters might end up dropping your important emails in the spam folder when a lot of activities happen from a single account. Maintain different accounts for different emails for essential email deliverability.
Pro Tip: ‘Noreply’ emails are a major turn off for the majority of readers. Avoid them as much as you can.

Optimum Deliverability

Email deliverability, in laymen terms, means the email’s ability to land in the user’s inbox. Obtaining the optimum deliverability depends on the email sending reputation of your account. Precisely, the sender reputation is an alloy of three factors,

  • 1. IP Reputation
  • 2. Content Reputation
  • 3. Domain Reputation

The ISPs run varied criteria before deciding what actions need to be taken with the sent email. Now the catch here is how good are your chances to land in the inbox section and not in the spam folder. Sender Score is an arguable measure to find out about your chances of falling in the spam or out of it. This scale is a range between 0 to 100 where the number nearer to 0 indicates higher chances of your email to fall in the spam folder and the number above 90 will indicate optimum chances of deliverability. You can check the Sender Score for your professional account at https://www.senderscore.org/. However, you can never entirely depend on the scores because no amount of high rank can give you surety for your email deliverability. It is better to create an email copy that attracts readers and focus on your open rate rather than depending on any third party assurance factors.

An Eye On Email Metrics

Keeping an eye on your email campaign metrics will give you more insights than any other resources. Data is always a source to rely on, and email engagement data will tell you about your future action plans, which campaigns are performing better, the type of content your subscribers are liking, and much more. These include keeping an eye on,

  • Open rates – the rate of users opening email campaigns.
  • Click rates – the rate of users clicking on links and CTAs within these campaigns.
  • Complaint rates – the rate of users complaining about receiving specific email campaigns.
  • Engagement time – the amount of time they spend on reading specific email campaigns.
  • Unsubscribe rate – the rate at which users unsubscribe after receiving your email campaigns.

Wrapping up

The mentioned tips will help you create an effective email marketing campaign that can actually result in the achievement of desired KPIs. Happy mailing ya’ll!

Digital Marketing Event Calendar 2019 – A List of Top-Rated Conferences To Attend

Digital Marketing is an ocean full of opportunities! It does not end at an online marketing strategy making or at the use of a latest social media advertising tool. It is an array that reflects data metrics, digital platforms, social media trends and tools, creative approach, eCommerce, tech, entrepreneurial abilities, learnings and more.

Every year, top digital agencies and leaders gather at various conferences around the world to share and gain tidbits about the happenings beneath their digital world! Recollecting few of the emerging trends and talks from the 2018 conferences, the shifts that come to mind are increased focus on Voice Search in this era of Siri, Google Assistant and Alexa, local search, and ephemeral content.

Latest trends emerge every now and then, and innovations take place to cater a better customer service. It is from such digital marketing events where one can discuss and gain insights. So for the ease, we’ve compiled some 15+ top-rated Digital Marketing Conferences and Events happening around the world in 2019. Make calendar entries for the list of events you’re going to attend and never miss out on opportunities that help in understanding digital marketing best practices and evolving consumer trends.

February 2019

Social Media Week Austin

Social Media Week (SMW) brings together media, marketing, and technology professionals from more than 50 countries with a curiosity and passion for new ideas, innovations and emerging trends in social media. Social Media Week Austin (SMWATX) is designed to empower brands and professionals with a deeper understanding of the strategies, tactics, and tools they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.
Date: February 20th, 21st, and 22nd

Location: Austin, TX

Who Should Attend: Social media strategists, content designers, tech-savvy entrepreneurs

Speakers at the event: Curt Mali, Ryan Levesque

 

Digital Summit

Digital Summit is one of the most trusted platforms for digital nerds. It is best suited to fill your brain and a professional toolkit with thought leadership and practical solutions designed to supercharge the customer strategies. Every year, they conduct a series of digital gathering events at various places. The conferences that are going to take place this year, stand alone in the United States are already planned. Between February to December 2019, there are 20+ conferences happening with many expert speakers. The topics that they cover include sessions on content, search, email, mobile, designing, social media and strategies. February 2019 is happening in Seattle, WA. Get more details about Digital Summit 2019 from the official website.

Date: February 26th and 27th

Location: Seattle, WA

Who Should Attend: Digital marketers, content marketers, digital and content strategists, SEO, SEM, designers, social media enthusiasts, and tech-savvy entrepreneurs

Speakers at the event: Blake Pappas, John Triplett

 

March 2019

inOrbit 19

inOrbit 19 summit is a chance to learn what’s working now and what are the hottest trends for 2019 and beyond from some of the smartest and most successful digital marketers in the world. You can connect with the very best in digital marketing, in a chill atmosphere when you decide to be a part of this conference. Join industry-leading speakers, panel discussions, and workshops for the elite behind-the-scenes growth discussions. You’ll get a new way of looking at your business challenges, and ideas on how to tackle them.

Date: March 14th and 15th (Special event on 13th March)

Location: Portoroz, Slovenia

Who Should Attend: Social media strategists, content designers, tech-savvy entrepreneurs

Speakers at the event: Lee Odden, Douglas Cook

 

Adobe Summit

The Adobe Summit comprises knowledge sharing and insights on current and future digital marketing trends. You can See what’s ahead for experience marketing and how you can get there. Hear from top brands that are creating breakthrough experiences. Gain insights, tools, and techniques for putting the experience first.

Date: March 26th, 27th, and 28th (Pre-conference on 24th and 25th March)

Location: Las Vegas, NV

Who Should Attend: Advertisers, Analysts, Campaign managers, Content managers, Digital marketers, Marketing executives, Publishers, Social marketers, eCommerce marketers

Speakers at the event: Satya Nadella, Drew Brees

 

April 2019

MDMC – Midwest Digital Marketing Conference

The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

Date: April 16th,17th, and 18th 2019

Location: St. Louis, MO

Who Should Attend: Digital marketers, people from the eCommerce industry, educators, social media enthusiasts, content strategists, and other tech-savvy entrepreneurs

Speakers at the event: Rebecca Achen, Alex Allemand

 

Content Marketing Conference

The Content Marketing Conference is one of the premium conferences in the digital marketing world. You can expect A to Z content hacks, tactics, and techniques at this event. The fifth annual conference in 2019 will cover what’s new, what’s next, and what’s essential for content marketing success. The whole event is divided into the sessions of 70 speakers, 20 keynote presentations, 12 workshops, and a lot of networking breaks. This 4 days long conference will be focussed on content planning, creation, optimization, distribution, performance metrics and more. Be sure to grab the early bird rates on time!

Date: April 16th, 17th, 18th and 19th

Location: Boston, MA

Who Should Attend: Content marketers, content strategists, social media enthusiasts, digital marketers

Speakers at the event: Arnie Kuenn, Shana Sullivan

 

May 2019

DigiMarCon 2019

DigiMarCon East 2019 is a part of Premier Digital Marketing Conference & Exhibition for all the online marketing nerds out there. You can expect bold talks and big ideas when you decide to be here. They are covering all the digital marketing topics that can possibly be there. Data science & big data, geo-targeting, programmatic advertising, mobile marketing & retargeting, SEO, growth marketing tools, sustainable growth strategies, and video marketing are few of the topics that this conference is going to include.

Date: May 9th and 10th

Location: New York City, NY

Who Should Attend: Advertisers, Analysts, Campaign managers, Content managers, Digital marketers, Marketing executives, Publishers, Social marketers, eCommerce marketers

Speakers at the event: Yet to be decided

 

Brand Marketing Summit

Incite group’s Brand Marketing Summit & Social Media Marketing meet ensures the most current, relevant and ultimately useful digital marketing agendas possible. Emotive Creative and Engaging Storytelling, Understanding & Personalizing Customer Journeys, Impactful Influencer Marketing, and Innovation Social Content, and Automated Personalization & AI are few of the topics that this conference is going to offer.

Date: May 30th and 31st

Location: San Francisco, CA

Who Should Attend: Digital marketers, people from the eCommerce industry, educators, social media enthusiasts, content strategists, and other tech-savvy entrepreneurs

Speakers at the event: Karin Timpone, Penny Baldwin

 

June 2019

SMX Advanced

SMX Advanced is a conference designed exclusively for experienced search marketers. Sessions are fast-paced, Q&A-packed, always informative and don’t stop to cover the basics. This once-a-year event is your place to learn advanced SEO and SEM tactics. For over 10 years, SMX has helped thousands of marketing practitioners from across the world succeed in their search marketing endeavors.

Date: June 3rd, 4th, and 5th

Location: Seattle, WA

Who Should Attend: SEO, SEM, PPC, Social Media Enthusiasts

Speakers at the event: Yet to be decided

 

IRCE Internet Retailer

IRCE Internet Retailer is a one-stop-shop for all your e-commerce needs. This conference and trade show offers you everything your business needs to stay ahead of your competition, in one simple location. IRCE’s conference offers strategic educational sessions on the topics that matter to you most. With over 130 sessions covering various topics and trends. Our agenda is created in part with the editorial experts from Internet Retailer magazine, so you know all the latest and greatest in the e-commerce industry will be covered here. With multiple tracks and in-depth workshops covering topics that matter to you, your perfect agenda yet is waiting.

Date: June 25th, 26th 27th, and 28th

Location: Chicago, IL

Who Should Attend: eCommerce marketers and business owners

Speakers at the event: Chip Conley (Airbnb), Andy Dunn (Walmart)

 

July 2019

MozCon

MozCon needs no introduction! They organize one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. At MozCon, you can connect with the amazing community of industry leaders, chat with the speakers and Moz staff, pick up some cool swag, and even get a hug from their friendly robot, Roger.

Date: July 15th, 16th, and 17th

Location: Seattle, WA

Who Should Attend: SEOs, Content Marketers, Agencies and consultants, executives, and marketers of all stripes

Speakers at the event: Stephanie Briggs, Ashley Greene

 

August 2019

IMPACT Live

At IMPACT, over the course of two, fully immersive days with the team, along with invited experts, will teach you the digital marketing and sales playbook that the most successful companies use to drive significant revenue growth and become true “inbound organizations.” You will learn how to embrace an inbound culture of creating industry-leading content and video, making you the most trusted voice in your space.

Date: August 6th and 7th

Location: Hartford, CT

Who Should Attend: SEOs, Content Marketers, Agencies and consultants, executives, and marketers of all stripes

Speakers at the event: Marcus Sheridan, Mari Smith

 

September 2019

INBOUND

INBOUND 2018 featured almost 300 breakout sessions from some of the biggest names and brightest minds in sales and marketing. INBOUND 2018 was packed with dozens of new tactics to take your business to the next level—and 2019 will be too.

Date: September 3rd, 4th, 5th, and 6th

Location: Boston, MA

Who Should Attend: Digital marketers, people from the eCommerce industry, educators, social media enthusiasts, content strategists, and other tech-savvy entrepreneurs

Speakers at the event: Yet to be decided

 

REACH

REACH is all set to make its mark in the industry with its first-ever, one of its kind tech marketing conference. If you’re a business enthusiast, entrepreneur, or any tech-savvy person, you should probably consider visiting this conference.

Date: September 11

Location: Revel Fulton Market, Chicago

Who Should Attend: Especially for people who sell and market software, technology enthusiasts, and other tech-savvy entrepreneurs

Speakers at the event: Neil Patel, Steve Galanis (CEO of Cameo), Eric Yuan (Founder & CEO of Zoom), Ryan Bonnici (CMO at G2) and many more influential speakers.

 

Search Marketing Summit 2019

Australia’s #1 Search Marketing Summit enters its 12th year. The gathering is all about refreshing and updating the key marketing agendas for the upcoming days of advanced consumer satisfaction and conversions. The leading 4-day event offers Online Marketing practitioners in Australia, New Zealand & Asia Pacific the best place to update their skills.

Date: September 26

Location: Sydney, Australia

Who Should Attend: SEO, SEM, PPC, Social Media Enthusiasts

Speakers at the event: Mike Grehan

 

October 2019

ANA Masters of Marketing Conference 2019

The ANA Masters of Marketing Conference is a four-day program including various digital marketing agendas to focus on. You can expect marketing webinars, marketing lectures, training programs and more at this event.

Date: October 2nd, 3rd, 4th, and 5th

Location: Orlando, FL

Who Should Attend: Digital marketers, people from the eCommerce industry, educators, social media enthusiasts, content strategists, and other tech-savvy entrepreneurs

Speakers at the event: Yet to be decided

 

Social Media Strategies Summit

The Social Media Strategies Summit 2019 – New York has a lot to offer to marketers and entrepreneurs. You could learn the tidbits of a successful social media strategy to position your brand in the market, access, and audit your current social media initiatives and much more. Over the last 10 years, they have fine-tuned how to build a compelling, relevant agenda that can become the most informative and inspirational for the attendees.

Date: October 15th, 16th, and 17th

Location: New York City, NY

Who Should Attend: Advertisers, Analysts, Campaign managers, Content managers, Digital marketers, Marketing executives, Publishers, Social marketers, eCommerce marketers

Speakers at the event: Yet to be decided

 

Wrap up

The things you learn by attending these digital marketing conferences help you and your business grow. While these types of trends can help guide your 2019 digital marketing efforts, the road shouldn’t end there. Looking for opportunities to further educate yourself on these trends, as well as best practices and emerging tools, is what will make your business thrive in the digital marketing world. Visit this place for updated events that might be added afterward.

Ace the Art of Swoon-worthy Valentine’s Day Email Subject Lines

Tis’ the season of love and leverage! When people are looking for love-filled delights for their significant others, email marketers are looking for leveraging their Valentine’s Day email campaigns. The catch in any email marketing campaign will always be your subject line! You can only reap the fruits of your email marketing campaigns when you successfully trigger your subscribers to open your email in the first place.

The cost of love has been high since ages, but lovers don’t hesitate to pay it anyway! (Pun intended) It was a prediction made by the National Retail Federation for the year 2018 that an average American had spent ~$143 on the V-day gifts. If this was true, why should your brand not be a part of this huge money trading? Start sending love in your subscribers’ inboxes before it’s too late. Here’s an ultimate guide to Valentine’s Day subject lines that’ll help you create your own oh-so-lovely lines!

Tip #1: Determining The Best Subject Line Lenght For Your Subscribers

According to a subject line report from Return Path, emails received by over 2 million email subscribers from over 3,000 retail senders, they derived that most subject lines were between 41 and 50 characters, whereas, Subject lines which were 61 – 70 characters long had the highest read rate, i.e. 17%.

Don’t start jumping onto conclusions for keeping the subject lines between 61-70 characters because there are various factors affecting it. You need to check insights whether your subscribers open your emails mostly on their mobile phones or on desktops, whether they’re iOS users or they’re Andriod users, whether they’re using Gmail or the Outlook and so on. Get familiar with the email clients and devices your subscribers are using so you can optimize your subject line length according to it.

Tip #2: The Use of The Emojis

Emojis are not only a thing of chats anymore! People are using it for their search queries and professional platforms as well. To back this up, here’s what Campaign Monitor has found out; Brands using emojis in their subject lines saw a 45% increase in their unique open rates. So, to show the love in your subscribers’ inboxes, try using <3 emojis for your various email moods.

Tip #3: The Creative Side

Gone are the days when people were only interested in discounted stuff and freebies. They want a concept, they seek consistency, and they fall for creativity more than ever! Make sure in keeping your subject line catchy, crisp, and creative to grab the readers’ attention. Some of the things you can try are,

– Putting a Valentine’s Day Countdown

– Think of running a Valentine’s Day email sequence, where you maintain the consistency and send multiple emails rather than a single mail.

– Putting subject lines that made for singles

– Mentioning Pets and other emotional content in the subject line

– Going beyond the romance and try something that’s anti-valentiny

– Promoting love fests and doing things to give back to society

The search-savvy generation believes in showering all the love with gifts and wishes. As the most recent study for the Valentine’s Day 2019 by Finder derives that for the second straight year, Gen Y leads the way with V-Day gifts, with 63% of these little cupids planning to buy a gift. Gen X closely follows at 57%, with baby boomers a distant third at only 39% who plan to buy a gift. Keeping up with this generation’s enthusiasm over Valentine’s Day is the need of this love -fest! For some awesome inspirations, presenting past Valentine’s Day Subject lines used by some known brands for their Valentine’s Day email newsletter and templates.

 

  1. Birchbox – New Romantics! Try 7 Scents & Get $30 Toward Your Fave
  2. Birchbox – Valentine’s Day treats for you and yours
  3. Sesame Gifts – There’s still time! Send today for Valentine’s Delivery 💝
  4. Modcloth – Cupid called 💘
  5. Hershey’s Kitchens – 7 Sweet Ways to Celebrate Valentine’s Day
  6. Bath & Body Works – tis the season for flowers, chocolate & FRAGRANCE! 💘
  7. AllSaints – The Valentine’s Edit
  8. Chatbooks – Last chance for Valentine’s Day delivery!
  9. Dorothy Perkins – Outfits to fall in love with ❤️
  10. Saks Fifth Avenue – Love is in this email: Valentine’s Day Gift Guide
  11. One Kings Lane –  Silky sheets and sweet dreams for Valentine’s Day
  12. Stoneberry – Heat up this Valentine’s Day with a sale on heaters
  13. La Mer: Seal it with a kiss – The lip balm for Valentine’s Day
  14. Paper Source – Will you be our Galentine?
  15. Moo – Open the box! 💘
  16. UncommonGoods – Un-Boring Valentine’s Jewelry
  17. UncommonGoods – 25 Unforgettable Valentine’s Gifts
  18. Estée Lauder – Mix. Remix. Play them your way. # LoveLipRemix 💝
  19. Mejuri – V-day, your way!
  20. Gregory Woodman – Here’s to Gifts that Last 💘

Need some more inspiration? Check out these Best Holiday Email Subject Lines.

Notables from the above-mentioned subject lines

  • Few common words available in majorly all subject lines are: Love, Valentine’s Day, Gifts, Your way, You and yours
  • Heart emojis are the key focus for many subject lines
  • They do not hesitate in breaking the stereotypes
  • Exclamation marks and question marks are commonly used
  • A curiosity component is seen in almost every subject line

Wrap Up

Email subject line creation is a task in itself, but very few understand this! With emails templates being more and more personalized and creative day by day, be ready with a lovey-dovey Valentine’s Day subject line for your campaign this time. Love-struck should be all your readers’ expression when your V-day email hit their inbox this time! On this note, if you want more tips on how to create a Valentine’s Day Email template that converts, read this Valentine’s Day Email Marketing Guide.