Tis’ the season of love and leverage! When people are looking for love-filled delights for their significant others, email marketers are looking for leveraging their Valentine’s Day email campaigns. The catch in any email marketing campaign will always be your subject line! You can only reap the fruits of your email marketing campaigns when you successfully trigger your subscribers to open your email in the first place.
The cost of love has been high since ages, but lovers don’t hesitate to pay it anyway! (Pun intended) It was a prediction made by the National Retail Federation for the year 2018 that an average American had spent ~$143 on the V-day gifts. If this was true, why should your brand not be a part of this huge money trading? Start sending love in your subscribers’ inboxes before it’s too late. Here’s an ultimate guide to Valentine’s Day subject lines that’ll help you create your own oh-so-lovely lines!
Tip #1: Determining The Best Subject Line Lenght For Your Subscribers
According to a subject line report from Return Path, emails received by over 2 million email subscribers from over 3,000 retail senders, they derived that most subject lines were between 41 and 50 characters, whereas, Subject lines which were 61 – 70 characters long had the highest read rate, i.e. 17%.
Don’t start jumping onto conclusions for keeping the subject lines between 61-70 characters because there are various factors affecting it. You need to check insights whether your subscribers open your emails mostly on their mobile phones or on desktops, whether they’re iOS users or they’re Andriod users, whether they’re using Gmail or the Outlook and so on. Get familiar with the email clients and devices your subscribers are using so you can optimize your subject line length according to it.
Tip #2: The Use of The Emojis
Emojis are not only a thing of chats anymore! People are using it for their search queries and professional platforms as well. To back this up, here’s what Campaign Monitor has found out; Brands using emojis in their subject lines saw a 45% increase in their unique open rates. So, to show the love in your subscribers’ inboxes, try using <3 emojis for your various email moods.
Tip #3: The Creative Side
Gone are the days when people were only interested in discounted stuff and freebies. They want a concept, they seek consistency, and they fall for creativity more than ever! Make sure in keeping your subject line catchy, crisp, and creative to grab the readers’ attention. Some of the things you can try are,
– Putting a Valentine’s Day Countdown
– Think of running a Valentine’s Day email sequence, where you maintain the consistency and send multiple emails rather than a single mail.
– Putting subject lines that made for singles
– Mentioning Pets and other emotional content in the subject line
– Going beyond the romance and try something that’s anti-valentiny
– Promoting love fests and doing things to give back to society
The search-savvy generation believes in showering all the love with gifts and wishes. As the most recent study for the Valentine’s Day 2019 by Finder derives that for the second straight year, Gen Y leads the way with V-Day gifts, with 63% of these little cupids planning to buy a gift. Gen X closely follows at 57%, with baby boomers a distant third at only 39% who plan to buy a gift. Keeping up with this generation’s enthusiasm over Valentine’s Day is the need of this love -fest! For some awesome inspirations, presenting past Valentine’s Day Subject lines used by some known brands for their Valentine’s Day email newsletter and templates.
- Birchbox – New Romantics! Try 7 Scents & Get $30 Toward Your Fave
- Birchbox – Valentine’s Day treats for you and yours
- Sesame Gifts – There’s still time! Send today for Valentine’s Delivery 💝
- Modcloth – Cupid called 💘
- Hershey’s Kitchens – 7 Sweet Ways to Celebrate Valentine’s Day
- Bath & Body Works – tis the season for flowers, chocolate & FRAGRANCE! 💘
- AllSaints – The Valentine’s Edit
- Chatbooks – Last chance for Valentine’s Day delivery!
- Dorothy Perkins – Outfits to fall in love with ❤️
- Saks Fifth Avenue – Love is in this email: Valentine’s Day Gift Guide
- One Kings Lane – Silky sheets and sweet dreams for Valentine’s Day
- Stoneberry – Heat up this Valentine’s Day with a sale on heaters
- La Mer: Seal it with a kiss – The lip balm for Valentine’s Day
- Paper Source – Will you be our Galentine?
- Moo – Open the box! 💘
- UncommonGoods – Un-Boring Valentine’s Jewelry
- UncommonGoods – 25 Unforgettable Valentine’s Gifts
- Estée Lauder – Mix. Remix. Play them your way. # LoveLipRemix 💝
- Mejuri – V-day, your way!
- Gregory Woodman – Here’s to Gifts that Last 💘
Need some more inspiration? Check out these Best Holiday Email Subject Lines.
Notables from the above-mentioned subject lines
- Few common words available in majorly all subject lines are: Love, Valentine’s Day, Gifts, Your way, You and yours
- Heart emojis are the key focus for many subject lines
- They do not hesitate in breaking the stereotypes
- Exclamation marks and question marks are commonly used
- A curiosity component is seen in almost every subject line
Wrap Up
Email subject line creation is a task in itself, but very few understand this! With emails templates being more and more personalized and creative day by day, be ready with a lovey-dovey Valentine’s Day subject line for your campaign this time. Love-struck should be all your readers’ expression when your V-day email hit their inbox this time! On this note, if you want more tips on how to create a Valentine’s Day Email template that converts, read this Valentine’s Day Email Marketing Guide.
