Easter is a religious holiday, generally associated with the Easter eggs and Easter bunny, but that doesn’t mean people pass up the opportunity for some Easter Shopping. As per research by the National Retail Foundation in 2018, Americans were predicted to spend $18.2bn as Easter Shopping and top planned purchases would be candy, food, gifts, clothing and greeting cards.
(Image Source: National Retail Foundation)
So, while Easter may not be an as profitable holiday like Christmas or Halloween, email marketers should leave no stones unturned when it comes to Easter sale promotions.
This article shall cover multiple email marketing tips as well as subject lines from brands that nailed the Easter feeling in their emails.
Smash Your Marketing with These 12 Easter Subject Lines
Subject lines combined with the preheader lines are the first interaction between your email and your subscribers. Start the conversation and pique their attention with the subject line and you get them curious enough to open the email which means an increase in the open rates. Following are some of the interesting Easter email subject lines we found from brands:
As you can see, most brands used humor or wordplay to create relevance to the occasion and also heavily used emojis that are associated with the Easter theme.
Easter Email Marketing – Free Email Templates
Next in the line is the email template that your subscribers interact with. Having an Easter-themed template would be helpful since sometimes, how you present something is as important as what you present. Having images matching the Easter theme or including elements associated with Easter, your subscriber gets a delightful experience as well as conveys the message effortlessly.
In the example below by Crate & Barrel, they featured an animated GIF containing their Easter themed products. So, followed by reading the subject line, when the subscriber opens the email, they are greeted by the GIF that conveys the message regarding the sale of Easter themed products.
Want to send an Easter based email but looking for a template? We got your back with two customizable responsive emails that you can use for your upcoming Easter email campaigns
Easter Email Marketing Best Practices and Tips
Bring a visual Impact: As we stated earlier, the visuals communicate the message well and faster.
Out-of-box offers: Emails are all about bringing in the sales. Once you entice them with visuals it is time to allure them with a lucrative offer or discounts.
FOMO inducing email copy: Easter being a long weekend for most businesses, you need to communicate to your subscribers of avoiding last minute shopping by creating urgency in the email copy itself.
Additionally, for the last minute shoppers, you can induce the Fear Of Missing Out by including a countdown clock in the email design.
Timing: For the aforementioned need to create urgency is only applicable when you send the email at the correct time. Timing is utmost important as most email marketers send promotional emails from a month before the actual event. Also, for B2B retailers, sending a reminder email on Thursday afternoon or Wednesday evening is crucial owing to people going for holiday weekend from Friday.
Personalized email copy: Personalization is email’s ace in hand tactic. When you include a personalized reference in your email copy, it transforms from a regular Easter email to a personalized conversation for the subscriber and your brand.
In the example below by Curries Online, the personalization may be restricted to the addressing by First Name yet, it brings out a personal touch.
(Image Source: Enchant Agency)
Industry-wise Easter campaign ideas
Wrapping Up
The best time to get started with your Easter email campaign?
→ Now!!
The best way to get started with your Easter email campaign?
→ Download the email templates and craft innovative subject lines to increase open rates
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→ Talk to us for efficient campaign management and other email marketing services.
